DigiDime
Role
UX Research
UX Design
Time
4 months
Say goodbye to your debit card and hello to DigiDime, a stripped down digital wallet and money transferring platform.
Challenge
As more consumers turn to online platforms for their shopping needs and stores implementing contactless payment systems, the need for a physical credit or debit card has dramatically decreased.
Create a mobile app that will allow anyone to shop, transfer money, and more without a debit or credit card or the need to visit a physical bank or store.
Competitive Analysis
Opportunities
Outdated social Homepage
Misleading navigation bar
Wallet page for online payments
Transfer funds from card
Opportunities
Peer to peer transfer
A cleaner consistent design
Reorganized flow
Interview Insights
Interviewees:
Had little to zero confidence managing personal finance
Intimidated by personal finance apps
Felt apps like Venmo are approachable
Though simplicity would make tracking spending more approachable
User Persona
Steven
Steven is a 23 year old architecture student at the Pratt Institute in Brooklyn, New York. A foodie, Kevin loves to explore the city in search of new restaurants with his friends. Because he spends so much money eating out, he wants to find an easy way to keep track of these spendings.
Needs
A simple, minimal way to track his money
A secure way to send/request money to his friends
Frustrations
Doesn’t know where to start with money management
Intimidated by bigger personal finance apps
Site Map
Low Fidelity Prototypes
Main Menu
Transaction History
Add Card
Peer to Peer Transfer
High Fidelity Prototypes
Main Menu
Card Transfer
Peer Transfer
Notifications
Card to DigiDime Transfer
Users will be able to quickly and easily transfer money from their cards to their DigiDime wallets or vice versa.
View Transactions / Add New Card
Users can view their past transactions through the main menu as well as add a card to link to their DigiDime wallet.
Send / Request
Users can send or request money from their friends in a few simple steps.
Manage Notifications
Users can easily manage notifications, which are categorized into requests received from others or requests you have sent to others.
Style Guide
Fonts
Buttons
Colors
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